Adventure tourism is one of the fastest-growing segments of the travel market – climbing by a whopping 65% a year from 2009 to 2013, and projected to grow by more than 17% annually through 2023.
According to a 2018 survey by Travel Leaders Group, it’s the top specialty travel choice among North American travellers, and sought out by men and women of every age group.
What exactly IS adventure travel? According to the Adventure Travel Trade Association (ATTA), it’s travel that combines at least 2 out of the following three elements: physical activity; connection with nature; interaction with culture.
“Soft” adventure activities like hiking, cycling, and kayaking are among the most popular, driven by travellers’ increased desire to include hands-on, authentic , and off-the-beaten-path experiences while out exploring the world.
I’m certainly no athlete, but by this definition I’ve been a soft adventure traveller for two decades. Given the statistics, you’ve likely done some, too, or are seriously considering it for future forays around the globe.
Listen to this week’s INFORMED TRAVELER podcast, as host Randy Sharman explores why I like to include a bit of active travel in my holiday plans. You’ll hear some adventures from my multi-day cycling trip in France – through one of the most interesting corners of Provence – and learn tips about choosing a cycling tour that’s right for you.
The INFORMED TRAVELER is heard every Sunday at 8 am on NewsTalk770 Calgary , at 6 pm on Edmonton’s 630CHED, and at 3 pm on NewsTalk980 CKNW Vancouver. Listen to it on your mobile device through CuriousCast.
Text and photos © 2019 Catherine Van Brunschot